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Automotive Marketing... The 3 Mistakes Everyone Makes Marketing To Car Dealers
When trying to sell a car dealer your products or services most
sales are lost because of these 3 reasons.
The main reason that your sales are not where they should be is
because most dealers never receive your message. Unless you are
a huge...
How To Get To The Top Of The Marketing Food Chain
Copyright 2004 Priya Shah http://www.PriyaShah.com Are you tired of living off handouts from big-name marketers, earning meager affiliate commissions? If you truly want to live and breathe the rarefied air of the super-marketers, what you need is...
Simple Strategies for Marketing Success
SIMPLE STRATEGIES FOR MARKETING SUCCESS! By Charlene Rashkow Copyright2004 While most online business owners realize that promoting their products and services are necessary, some are stymied by how to reach their target audience. Some business...
The Worst Internet Marketing Strategy Ever?
Many people are downright frustrated. And when you look at their internet marketing strategy, it's no surprise. Yet, they all fall into a classic trap that can ruin your chances of online success before you even get off the ground. Have you heard...
What is eMarketing ? - a New Discipline is Evolving
Before trying to define the term of eMarketing (or electronic marketing, so to speak), we should first take a look at the premises of its apparition and development.
The theories concerning eMarketing have not been unified yet, due to a large...
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Real Estate Marketing with RSS
RSS (Really Simple Syndication) is an increasingly popular marketing method to syndicate real estate website content for clients and prospective clients. RSS enables distribution of website content to third-party websites and RSS news readers.
Newsreader (or feedreader) use is growing rapidly. Newsreader software allows users to grab RSS feeds from various sites and display them to read and use. If you have a My Yahoo! or My MSN page, then chances are, you are already using RSS! The customized items you choose for those pages are syndicated RSS feeds from various news and information sources.
For real estate agents and professionals, RSS has many uses. For example, someone looking for a house or a place to rent can simply use an agent's RSS feed to keep up with the latest listings. If they see an interesting item, they can click directly to the website for more information. Mortgage brokers can quickly and easily alert RSS subscribers of rate changes or other news.
Some other uses for real estate RSS feeds include: featured homes and commercial properties, rental properties, announcing open houses, virtual tours, mortgage rates, news & announcements,
and e-newsletters.
RSS is extremely targeted because it is user-controlled and, unlike e-mail, it has a 100% delivery rate. Unfortunately, e-mail is quickly losing its marketing power due to e-mail filters and recent anti-spam legislation. Also, an RSS feed is simpler to maintian than an e-mail list. There is no address lists to maintain and no software needed to send messages, and no risk of spam problems.
RSS can also help with the marketing of your website though traditional search engines.
Because your website (through RSS feeds) has more "fresh" content, your website will be indexed more frequently by search engine spiders. Therefore, anything that you add to your website will be picked up by search engines that much faster.
RSS is a growing technology that should be taken seriously. Start early and reap the benefits of RSS marketing today!
About the Author
S.R. Daley is the web developer for http://www.myrealtyfeed.com, a service that allows real estate professionals to create, maintain and promote multiple RSS feeds with a simple web interface.
This article may be republished without changing the content and the bio box.
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